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While the precise nature of the metaverse remains largely conceptual, some practical applications to the global apparel market are becoming more apparent. Creating new digital assets can be exciting for apparel brands, however, they must be cautious of the volatility of the current NFT market, which could still prove to be a fad in the long term. Most crucially, apparel brands must ensure their metaverse projects are appropriate for their target consumers to ensure engagement and interaction remain high.
The new virtual store is being launched on Facebook, Instagram and Messenger and will give users the opportunity to buy digital clothing for their avatars.
Digital outfits from Balenciaga, Parada and Thom Browne will be among the initial launch, according to Tech Crunch, though Meta has not received any pricing information for these metaverse-friendly digital outfits.
The Meta Avatars Store will start rolling out next week in the United States, Canada, Thailand and Mexico.
Recently, brands including Mango, American Eagle Outfitters and Benetton have announced moves in the metaverse.
This new integration allows brands to upload their existing 3D designs from programs like Browzwear, Clo, Keyshot, Modo and more to instantly create interactive 3D digital showrooms in ByondXR. There is no additional work needed as VNTANA’s patented algorithms automatically optimise and convert files to meet varying online and game engine standards, including those required for the metaverse.